As the popularity of mobile devices continues to rise, the PC’s share of the e-commerce market is beginning to decline.
For a nearly a generation, the personal computer served as our window to the world. As the Internet became increasingly accessible, desktops and laptops became synonymous with productivity and connectivity. But the rapid proliferation of powerful, connected hand-held devices has set a new standard in terms of convenience, and the clunky PC is now struggling to stay relevant in an increasingly mobile world.
According to Wired Magazine, about 65 million PCs were shipped in the second quarter of this year, which represents more than a 10% decrease over the course of the last year. To put that number in perspective, global smartphone shipments for the most recent quarter (according to eWeek) tallied a whopping 338 million units.
Apple alone ships about 61 million iPhones each quarter. And as technologies improve and mobile devices become even more powerful, it’s likely that the gap between smartphones and PCs is only going to grow wider.
Unsurprisingly, this surge in the popularity of mobile devices is affecting the balance of e-commerce overall. Digital marketing firm Criteo attributes about 34% of total online sales to mobile commerce, and that number is expected to reach 40% by the end of 2015.
So while we probably won’t wake up tomorrow and find that PCs have mysteriously vanished from the face of the earth, the overall trend seems to suggest they may start fading off into the background in the not-so-distant future. For now, firms should remain focused on both their PCs, and their mobile platforms, in order to give themselves the best chance for e-commerce success.
But there’s a reason the Google’s and the Facebook’s of the world are investing millions in optimizing their services for mobile. Smart companies want to remain relevant on the devices people are actually using, and the data largely speaks for itself — people have bought into the mobile experience hook, line, and sinker.
Connect with the Present, Capture the Future
So how do businesses reach today’s plugged-in population? By adjusting their strategies to better suit an increasingly mobile consumer base. Flexibility, convenience, and ubiquity are the cornerstones of contemporary communication, and there’s no better way to meet all of these criteria than by creating your very own mobile app.
AppMakr is a fast, fun, and easy tool for creating the perfect app to target your tech savvy, on-the-go audience. And there’s no need for prior programming experience — the site does all the heavy lifting for you. Get started today, and reach the world tomorrow!
Chloe S. Flanagan
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