There are thousands of apps for messaging, photo editing, and gaming — but what if there was an app that did all that and more? … [Read more...]
Starbucks Uses Gamification to Enhance End-User Loyalty
Through mobile marketing, Starbucks has created a covetable environment for both testing new features and delivering an ever-evolving UX. What are the key takeaways for developers who want to remain competitive? … [Read more...]
Your Restaurant NEEDS a Mobile App
Still think your restaurant or cafe doesn't need a mobile app? Fun fact: 16% of all Starbucks transactions are now being conducted through their app — less than two years after its introduction. … [Read more...]
Mobile Is the #1 Priority for CEOs in 2015
Recent surveys indicate that mobile technologies will become the main focus of CEOs over the coming year. Let’s take a look at how app developers can best take advantage of the mobile revolution across a wide range of industries. … [Read more...]
What You Can Learn from the Most Successful App Marketing Campaigns of All Time
With the explosion of the mobile app marketplace in the last decade, it’s not enough to just create an addictive app. You’ve got to make people want to download it as well. … [Read more...]