A successful user experience — or UX — is an essential component of any successful mobile app. Learn why it might be time for your creation to undergo a UX redesign.
The key to success in the mobile app world is to constantly work towards a final product that’s handy, easy to use, and subtly addicting. UX design is the art by which all these goals are accomplished, and when it’s implemented correctly, it both inspires user loyalty and attracts new customers.
When Is the Right Time?
Obviously, there are certain times when starting a UX redesign is completely necessary. For example, an OS update might require a complete app overhaul to ensure that its existing features function properly on the new platform. App developers should also plan to redesign their UX if they add new features that can’t be implemented with a simple update.
However, most app developers know when it’s time to initiate a redesign by gathering user feedback, which lets them know when to adjust their UX and what specific features need tweaking. Just as with any customer-facing relationship, proactively and compassionately accommodating their concerns tends to reinforce brand loyalty.
With user feedback in mind, most developers include a feature that allows anyone to voice their opinions. Additionally, reviews in the app store allow us to gain an incredible amount of insight into what people really think of our app and the ways in which it can improve.
Long story short: developers can gain the most accurate information about their app’s UX by engaging directly with their users. However, there are a few hard-and-fast rules everyone should live by throughout the redesign process.
Striking a Balance
UX designs shouldn’t prioritize an app’s aesthetics over its usability. Too often, developers focus on their app’s visual allure rather than strengthening its functionality. In an article for Smashing Magazine, author Dave Feldman explains why striking a balance between usability and aesthetics is fundamental to a successful UX overhaul.
“Great design is a synthesis of art and science, of aesthetics, usability and a deep understanding of user needs and behaviors,” he writes. “Beauty that isn’t part of holistic, effective product design will be wasted.”
Clarity Is Key
UX design benefits from simplicity: functionality without complexity is key. However, simplicity doesn’t necessarily mean adopting a minimalist design. In an article for Wired, contributor Robert Hoekman Jr. explains how simplicity in design should provide clarity to the user.
“No matter how complex a design, no matter how many tasks it supports, how many user roles are accommodated, or how many different ways it offers to perform the same daily actions, each and every screen, each and every detail of those screens can be made clearer,” Hoekman writes.
Providing descriptive headings and labels, establishing a visual hierarchy, and prioritizing certain features can increase UX clarity, according to Hoekman. “The myth of simplicity is that it’s the real goal of design… It’s not,” he writes. “Build complex things if you need to build complex things. Just put your good design chops to work and make them as clear as you can.”
Whether you’ve already launched your app, or you’re still in the developmental stage, facilitating an attractive user experience should be a priority. So stop for a moment and think: maybe it’s time to rethink your UX.
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