Still looking for that special someone to help you close an important business deal? Look no further than popular dating apps like Bumble. In an attempt to diversify their user base, Bumble has recently branched out from its original role as a dating app, launching “BumbleBFF” for friends and “BumbleBizz” for business connections. But how did a dating app go from full-out romance to risky business?
Bumble’s Big Break
Bumble’s first foray away from dating was BumbleBFF, which it released in early 2016. According to TechCrunch, developing this new feature was hardly a risk on the company’s part. Quite the contrary — all Bumble was doing was listening to user feedback, since a number of users were already swiping for friends, not friends with benefits.
Since 90% of users have tried the BFF feature, according to Forbes, BumbleBizz was simply the next logical step. According to co-founder Whitney Wolfe, Bumble wants to help facilitate the key engagement points in people’s lives: “love, friendship, and networking.” Users will be able to create a separate profile for professional swiping, but the basics of Bumble will still be the same.
If it’s a same-sex match, either party can send a greeting, but if it’s a match between a man and a woman, the woman will have to make the first move. Wolfe sees this as a chance to keep the app on message — “when there’s a chance to level the playing field,” she says, “we’re going to take it every time.”
Development & Logistics
Since BumbleBizz is set to launch in the fall, it’ll be the second new feature Bumble has added to its arsenal this year. How are they cranking out these earth-shattering updates so quickly? The answer is fairly simple — they’re really not changing much. Since Bumble’s ultimate goal is to facilitate relationship building in all aspects of its users lives, BumbleBizz isn’t about changing the way the app works. Rather, according to TIME, it’s about facilitating the growth of yet another kind of relationship, and empowering its female users in the process.
Bumble’s secret to creating a successful, versatile, multifunctional app was to recycle all its previous functionality around a new idea. In BumbleBFF and BumbleBizz, users still swipe and still have 24 hours to message. And rather than building new apps for each, Bumble simply allows users to toggle between functionalities in the original app’s settings. The result? Minimal effort on the part of developers, but maximal results when it comes to the user experience. The app is diverse and intuitive, and makes a clear effort to respond to consumer needs.
Other Multifunctional Apps to Look Out for
Of course, Bumble is hardly the first multifunctional app to hit the market. Plenty of other social media apps have expanded their capabilities beyond their original purpose — take Facebook, for example. Originally a space for university students to connect on the web, Facebook has become a multi-purpose platform for users around the globe, providing a diversity of features from gaming apps to online calling software.
Plenty of other apps are following suit. Instagram, for example, has a chat feature, allowing users to share and discuss photos privately. Snapchat offers everything from news features to private chats, and even allowed users to send each other money for a short time. And when users get sick of the mainstream dating apps, there are a variety of dating apps that offer their own unique sets of features.
If you have a great idea for a multipurpose app but aren’t sure how to start, AppMakr is the first step towards making your app come true. Whether you want to design a dating app that lets you network or a networking app for single professionals, AppMakr is easy and intuitive to use, allowing you to flex your creativity without fretting over technicalities.
(Image credit: Priscilla Westra/Unsplash)
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