No matter the size of your grassroots movement, a specialized app can be an essential tool for organizing and mobilizing your campaign.
Effective grassroots organizing can yield impressive results for any campaign — just look at Bernie Sanders. Such bottom-up organization is particularly important for local politicians and movements that must make the most of limited resources to reach the widest possible swath of voters. And creating a custom app is a great way to coordinate your staff and volunteers, spread your message, and fundraise your way to a successful election season.
All successful grassroots movements, according to Local Victory, whether they’re part of a specific campaign, a political party, or an advocacy group, begin with a unified plan around the branding and messaging that needs to be built — without this foundation, it’s nearly impossible to organically grow a base of support. Effective marketing is critical to spread your campaign’s message, and a mobile app offers the perfect platform to broadcast your brand. With an app, anyone who owns a smartphone can learn about the driving principles of your campaign, anywhere and at anytime, and the built-in social media functions allow your messaging to be shared across channels.
Beyond providing basic campaign information to the public, you can also use your app to collect signatures, expand your email lists, and sign up volunteers. At the grassroots level, there’s power in numbers, so the ability to quickly garner support is critical. An app allows you to do just that, while simultaneously offering an effective and unobtrusive way to fundraise. The very presence of the app on a user’s home screen serves as a gentle reminder, and because apps never sleep, supporters can donate to the cause whenever is most convenient for them.
An app’s true strength, however, lies in its ability to facilitate organization. Coordinating dozens of staff members and volunteers can be a logistical nightmare, and a campaign in chaos is destined for failure. Keep a shared calendar of relevant events so that everyone involved can stay up-to-date on the details. Has there been a change in the location of your rally? Need more volunteers for a get-out-the-vote call-a-thon? Make use of the app’s push notifications to immediately reach every user with important event reminders, or even simple progress reports.
Fostering open communication and establishing your purpose creates a sense of community amongst volunteers, and shows them that you value their personal participation in the campaign. If a particular update is meant for a specific segment of supporters — perhaps those who live in one city where a rally is taking place — you can control who receives it and when. Meanwhile, the live messaging feature of your app allows to keep in close contact with your top advisors.
Building Your App
Unfortunately, the technical know-how required to build an app (or the funds to pay someone who possesses it) can make a custom app seem out of reach. With easy-to-use DIY platforms like AppMakr, however, there’s absolutely no coding experience — or big budget — required. Its simple drag-and-drop interface lets anyone build and publish their very own mobile app in a matter of minutes, so you can focus less on the logistics and more on the issues that matter.
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