Mobile app personalization is the best way to enhance the user experience, boost customer loyalty, and grow your business.
Although mobile app personalization might sound like just another tech buzzword, it’s actually been around as long as the smartphone itself. But now, companies have access to more user data than ever, and they’re using it to create increasingly personal mobile experiences for their customers.
What is Mobile App Personalization?
Simply put, mobile app personalization is the process of tailoring an app to each individual user based on his or her unique data. Think of it as targeted advertising, but with an even higher degree of specificity.
Best Buy’s Gaming App is a good example of this strategy in action. The app asks users questions about their favorite games and current gaming systems, and then uses that information to generate custom-tailored purchasing suggestions and notifications, like new game releases that might be of interest.
Through personalization, the app saves users from having to do this kind of research themselves, creating a more frictionless purchasing experience.
However, apps must be careful not to cross any privacy lines. It’s a good idea to only request information that’s directly related to a specific product or service — if you own a clothing company, you probably shouldn’t be asking your customers about their yearly income or marital status.
Why Should I Personalize my App?
The mobile app market is enormous, and it’s still growing rapidly. According to Statista, there are 1.6 million apps available in the Google Play Store and 1.5 million apps in the Apple App Store, and those numbers are rising every day.
And although people download tons of apps, they only use a select few on a regular basis. Flurry, a mobile analytics firm, found that the average person has 65 apps installed on their phone, but only uses about 15 per week.
Personalization is an opportunity to make your app stand out from the crowd — users are far more likely to use an app that addresses their specific needs and interests over a generic, impersonal platform.
The principal goal here is to increase user engagement. With personalization, you can tweak the app experience for each user, making them more likely to engage with, and ultimately purchase, your product or service.
Localytics reports that if a user doesn’t return to your app after one week, there is a 60% chance they never will. On the flip side, loyal customers make 25% more in-app purchases than occasional users.
How can I Personalize my App?
Collecting and applying all of this user information might seem a little overwhelming, especially if you’ve never built an app before. Luckily, there are some great tools to help you get started.
AppMakr's user-friendly app building platform allows people with little or no programming experience to build professional-grade, highly personalized apps for their business. AppMakr’s control dashboard lets you view important customer data in real time, so you can better serve their needs and build loyalty for your brand.