Creating your first app is an important (and exciting!) step towards a future in mobile development. According to Statista, Apple users downloaded more than 30 billion apps in the last year alone, and they continue to do so at an alarming rate. That means that whether you want to launch a social networking platform or a new mobile game, your potential user base is only getting bigger.
Unfortunately, with a bigger user base comes a bigger pool of competition. Although there are more consumers eager to download your app, there are also more apps eager to fill your niche in the marketplace. So what can you do to make sure your app comes up strong against the competition? As Business Insider reminds us, there’s more to learn from failure than from success. With that in mind, we’ve compiled six common mistakes new developers make in the hopes you have an easier time avoiding them.
1. Forgetting the User Experience
When you’re trying out app development for the first time, it can be hard to visualize your niché user base. But while you might still be in the dark about their exact wants and needs, it’s crucial to optimize your app around their convenience. Otherwise, you run the risk of losing users after the initial download — after all, as Inc reports, 20% of all downloaded mobile apps are used only once. To avoid having your app fall into this one-and-done trap, consider A/B testing, a tried and true method of optimizing user experience (UX) prior to launch.
2. Creating Too Many Features
While it can be difficult to pare down good ideas during development, having a cohesive, simple design is crucial to your app’s success. As eWeek notes, apps should be purposeful, not all-purpose. In other words, by minimizing the number of features available on first download, your app will be powerful, user-friendly, and functional, rather than bloated, cumbersome, and unintuitive.
3. Forgetting To Monetize
While many app developers release their creations on the market in the hopes of turning a profit, a shockingly high number forget to strategize about monetization before launching. Entrepreneur also lists this as a serious issue new developers face — after all, “the nuances of monetizing an app can be extremely daunting” to the uninitiated. Be sure to come up with a plan for monetization early in the game, so you can maximize profits when the time comes.
4. Forgetting To Market
Similarly, it’s absolutely critical to begin marketing efforts long before your intended launch. With thousands of apps available to mobile and tablet users, you’ll need to build some hype around your app before you can expect it to skyrocket in the charts. Not to worry, though — there are plenty of easy strategies for marketing your app. From contacting bloggers to encouraging word of mouth, take concrete action to increase downloads and amplify awareness.
5. Not Implementing Analytics
As eWeek says, you can’t manage what you can’t measure. Without an analytics software (like Google Analytics), you won’t have any transparency into how users are actually utilizing your product. In order to optimize your app for their experience, you first have to understand that experience through real data, rather than abstract theories, making tweaks as necessary in subsequent updates.
Now that you’re savvy enough to release your first app, there’s just the question of building it. With AppMakr, the original way to #makeanapp, you have all the tools you need to make your idea a reality — no programming skills necessary.
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