Instagram is making waves with a redesign of its original logo, leading mobile app developers to consider the benefits of revamping their own app icons.
Since its launch five years ago, Instagram’s simple point-and-shoot camera icon has remained unchanged — until now. The app’s new icon riffs on its predecessor, according to Tech Insider, featuring simple white lines that suggest the minimal form of a camera against a gradient background. Instagram has also reconfigured the design of the app itself by paring down its user interface to a minimalistic black and white design.
According to Instagram, the update has been in the works for a long time — Ian Spalter, Instagram’s Head of Design, explained that the overhaul was meant to simplify the social media platform’s look and add a level of cohesion to its family of apps, as Brand New reports, along with creating an increased focus on users’ photos and videos. Instagram’s set of complimentary apps — including Hyperlapse, Boomerang, and Layout — underwent a similar design overhaul.
Change is hard, and the redesign did not go unnoticed by the app’s 200 million daily active users, according to Brand New — many of whom reacted strongly to the beloved app’s new icon. Whether you love it or hate it, it’s difficult to deny the impact of the redesign, which sparked conversation while also drumming up publicity and reinvigorating the brand.
Mobile app developers looking to revitalize their design and boost traffic to their app would do well to follow Instagram’s lead. Here’s how a few simple tweaks in your logo design can set your app apart from the pack:
Revamp Your Look
As Instagram’s dramatic rebrand has demonstrated, altering your app’s icon can invigorate business and spark publicity. For lesser-known apps, your icon represents a user’s first interaction with your brand; and with more than half a million apps available in the itunes store and Google Play, as Apptamin explains, it’s imperative that your icon distinguishes your app from the rest and makes a great initial impression.
Luckily, developing a great icon isn’t rocket science — with a few small adjustments, your icon redesign could be a complete game-changer and spur newfound interest in your app. First, eliminate any text from your icon. Text within an app logo is often illegible due to varying resolutions and app icon sizes. It also muddies the image, making it less striking to the eye. Reserving the text for the space beneath the app icon affords a more striking — and successful — graphic.
Another principle to guide your redesign: when in doubt, aim for cohesiveness. By matching the color of your icon to the app interface, you maximize continuity and intelligibility. If you’re looking to overhaul your app’s color scheme completely, go for anything but gray — app stores usually have a gray background, so you’ll want to choose a palette that pops against this muted tone.
Pare Down Your Icon
As is the case with overlaying text on your graphic, squeezing too much detail into your graphic can also obscure its form. Remember, even though the App Store displays app icons at 1024 x 1024 pixels, app icons measure only 57 x 57 pixels on iPhones without Retina displays and 114 x 114 pixels on iPhones and iPads with Retina displays. With space so tight, a bold, simple graphic is best.
With these surefire guidelines for refining your app’s logo, you can both revamp your look and reinvigorate your brand. Try AppMakr’s simple, user-friendly platform to develop your mobile app — and a killer icon — today.
(Image credit: MIH86/Pixabay)
Latest posts by Jamie Ayers (see all)
- When It Comes to Campaigning Apps, A Clear Winner Emerges - October 27, 2016
- Emerging Markets Are Essential to App Developers — Here’s Why - October 13, 2016
- Out-of-the-Box UX Design Can Eradicate Racist User Behavior — Just Ask ‘Nextdoor’ - September 29, 2016