Mobile app development is an engine not only for technological development, but for economic growth, as well — that’s why governments are more and more interested in investing in this market’s promising future.
According to a study conducted by UAB's Collat School of Business, the mobile app economy will be worth $77 billion by 2017, and people at all levels of government are taking notice. As the consumer base for these applications continues to expand, countries across the globe are fostering the talents of young developers, hoping to offer their own contributions to this increasingly global market.
The Mobile Trend Continues
According to an eMarketer report, 174 million Americans own a smartphone, and 95.6% of them use mobile apps. By 2018, that number is expected to surge to 210.5 million Americans. Moreover, the average smartphone user spends more than 90 minutes a day using their apps, up from just 35 minutes per day in 2011.
Coupled with the finding by Flurry Analytics that the average smartphone user downloads 8.8 apps per month, it’s easy to see why app developers have such tremendous reach with nearly all demographics.
But as App Marketing 2015 found, that increasing profitability has only made the market more competitive. As Vice President of Marketing at Ampush Media Matt Collins says, “Shopping for what may be well over a million different unique app items, through a smartphone screen that presents all of those items, is really challenging from a marketing and distribution perspective.”
In other words, the opportunity for aspiring entrepreneurs to develop commercially viable apps comes with a challenge. In fact, Localytics reveals that more than 30% of users lose interest in an app after just one or two attempts.
Smartphones and their functionality are a driver of economic development in countries around the world. It’s no surprise, then, that the U.S. government is hoping that apps will sharpen its competitive edge in the global economy.
The Department of Commerce has blogged about its own contribution, releasing its first app through the Census Bureau in 2012 to provide real-time statistics on the U.S. economy.
Meanwhile, the Obama Administration has pointed out that more Americans are using mobile devices than PCs, and insists that APIs and application development “not only helps accelerate the adoption of new technologies, but also lowers costs.”
Marco Comastric, President of CA Technologies, argued in the Huffington Post that governments have been successful in enabling the application economy by facilitating data and building mobile infrastructures.
But he also said we should make a greater push for “software literacy” by providing further access to technologies, especially among young people. The Bill and Melinda Gates Foundation has echoed this sentiment, describing the importance of innovation through courseware and digital tools in the classroom.
Although the Office of Science and Technology Policy does include a line item for STEM education in its 2015 budget, there is not an explicit priority being placed on developing and programming skills, as demonstrated by this fact sheet.
AppMakr in the App Economy
Everyone wants to be able to create their own app and contribute to this surging industry, but many feel limited by a lack of coding experience. AppMakr can help you create an app for iPhone or Android, allowing you to customize its features with professional functionality using a drag-and-drop interface.
The best part is that you don’t need to know how to code to try it — and the sooner you try it, the sooner you’ll be ready to join this exploding market.
Latest posts by Justin Kalin (see all)
- Why the Government Should Be Investing in the Mobile App Market - September 10, 2015