Infinite Monkeys recently posted an infographic about the current app economy which included market projections into 2016 and 2017.
There’s a lot of interesting data to chew on but what does it mean to the average business? And more importantly, what does it mean to an aspiring DIY app maker? In this article, we look at how the data around the app economy might inspire the concept of your next app.
1 in 5 People own a Smartphone
That might already sound like a lot, but in fact, it is just the tip of the iceberg! Smartphones are getting cheaper, meaning more people are getting access to them every day. Equally, smartphones are only as effective as their data connections, but the world is getting increasingly connected, with so called ‘developing countries’ skipping the hard wired internet connections of the ‘developed world’ and going straight to 3G and 4G mobile data connections. With projects like Google Blimps, announced just last year, it won’t be long before the most remote corners of the earth will have high speed data connections to support smartphones.
41 Apps on Every Smartphone
The average person has 41 apps on their smartphone. When you consider that an iPhone ships with only 22 pre-installed apps, you can safely say that apps really have caught on as mobile users proceed to double the number of apps downloaded to their phone. And that’s just the installed figure! I know I have at least another 40 apps that I have uninstalled.
This figure also shows that there is very little aversion to downloading apps. Users don’t find it complicated and are far from suffering from a condition of “app overload.” Even after an estimated 113 billion apps have been downloaded across iOS, Android and Windows devices. That’s good news for anyone wondering if consumers would even consider downloading an app they created.
The Average Person Spends 2 Hours 17 Minutes Per Day Using Apps
According to Nielsen, the average person spends approximately 5 hours a day watching TV. That average figure is growing by approximately an hour a day every and has been doing so for the last 10 years. There is no reason not to suspect that we’ll see a similar trend in apps.
However, we think it would be extremely skeptical to think that the average time spent using apps will just grow by one hour over the next 10 years. For starters, according to a study by Google conducted in 2011, time spent using tablet devices was already replacing traditional ‘at home’ habits such as watching TV, listening to radio and reading.
The likely trend is that app usage will eventually match the time spent watching TV - particularly as many studies have found that people use their smartphones simultaneously, as a "second screen." For example, 22 percent of mobile searches are prompted by TV content.
The Time Spent on Mobile Apps Far Outpaces the Mobile Web
As the internet of things comes of age and mobile operating systems become more interoperable mobile devices are likely to become the universal remote control for all of our household appliances. If you consider the time spent using all of these appliances, the time spent using apps is going to see dozens of incremental increases as the technology matures. Furthermore, much of what we consider an appliance now, is contained in the home or household, but with the evolution of ‘smart cities’ the idea of an appliance is going to be radically reinvented. We’re going to see public appliances and outdoor appliances.
Such trends are already observable now. For example, you can already order your coffee from the back of the line at Starbucks, order your food delivery via Seamless and request a taxi via Uber and Hailo - without ever calling anyone.
People Use Apps in Weird Places!
Finally, the fact that people use apps in the bedroom as much as the living room shows that as phones replace traditional appliances/devices such as alarm clocks, they introduce new behaviors among smartphone users.
Budding DIY app makers would do well to pay attention to these changes and design apps to cater for them. For instance, you might not think there isn’t any app worth making to cater to time spent in the bathroom, but successful app maker Dan Florio would beg to differ. His app, RunPee, has been downloaded over 260 thousand times.
Even without any coding skills, DIY app creators can use the Infinite Monkeys AppMakr software to design apps that can differentiate themselves by their unusual use cases.
To give you an idea, in my case, of the average 150 times a day that I might check my phone, most of those times are when I am waiting for public transport. So, I’m creating an app that collects short stories for people to read at the bus stop!
So, with all of the above user behavior data around bedrooms, bathrooms, living rooms and offices at your finger tips, what apps can you build?
For example, here’s an idea if you have young children, you could build an app that tells them bed time stories which you have pre-recorded via SoundCloud.
If you're confident in your idea for an app, get started now with AppMakr. If you’re stuck for ideas, drop us a message in the comments and we'll be glad to help you develop your app concept from inspiration to “appspiration!”