Chefs and entrepreneurs alike have found a recipe for success by transforming delivery trucks into mobile restaurants. Although popular, running a food truck is a lot of work — which means that creating your own mobile app probably isn’t all that high on your agenda. But we’re here to prove to you that this an investment of your precious time that will pay back dividends. Here’s why every mobile eatery needs its own mobile app:
There’s no doubt that the food truck business is booming. According to Mobile-Cuisine, annual food truck revenue topped 1.2 billion dollars in 2015. But as enticing as those figures are, there are some pretty significant financial barriers to getting involved in the world of mobile cuisine: the average food truck costs around $90,000 to get started. And once you’re on the road, the costs of ingredients, gas, maintenance, and employees only goes up from there.
With these costs in mind, food truck entrepreneurs don’t typically invest that much budget into advertising as a way of growing the business. Not only would those costs be prohibitive, but many food truck enterprises thrive on a reputation for being a well-kept secret — and well-kept secrets don’t pass out fliers on the street or pay for space on a billboard.
One way you can grow your customer base without blowing your reputation is by creating a unique mobile app for their food truck. Mobile apps provide you with an effective way to drive user engagement and simplify business needs, and because customers can only download it if you already know about your truck, it’s a great way for an underground service to deepen engagement with its customers. However, developing a mobile app can be time-consuming and costly.
Thankfully, with the help of mobile app developer AppMakr, food trucks can create a mobile app that fits their budget as well as their kitchen.
Prep Made Easy
Every chef knows the importance of having ingredients ready to go. Huge quantities of food needs to be sliced, marinated, sautéed, and boiled before hungry customers arrive. But believe it or not, you can design a mobile app that can make the food prep process more efficient. With interactive options like message boards and live chat rooms, the entire kitchen staff can stay in touch with each other about daily logistics.
Create easy connections between staff and vendors so that ingredients can be picked up efficiently and put to use as quickly as possible. Use a GPS functionality to determine what other eateries are nearby so you can identify where you’re likely to pick up a lot of customers and where competition will be high. With an open-ended app-building interface, there are few limits to what you can do to make internal work processes more efficient.
Drive User Engagement
But where the app really shines in the world of food trucks is on the customer side. Social media is especially important for food trucks: customers need to know where your food truck is, what you’re serving, and how to let others know about your business. An app will deepen engagement with your business and lead to more word-of-mouth advertising from happy customers.
Make it easy for customers to find out exactly where you’ll be and when with up-to-the-minute updates and schedules, so that hungry patrons never come looking for your truck and walk away hungry. Mobility is an advantage, so use it! Process feedback from users about where they’d like to see your truck and incorporate it into your schedule. Link your app up to other third party social media sites so that customers can share experiences at your truck online with friends and family.
And with AppMakr’s commenting and sharing system, powered by Socialize, users have a built-in social community where they can “like” and “comment” on all of your food truck related content within the app.
Keep On Truckin’
Do-It-Yourself is the food truck mantra. That’s why choosing to create your mobile app with a DIY platform like AppMakr is the perfect option for food truck entrepreneurs. Whether you’re just starting out, or you have a well-established business, AppMakr can develop a mobile app for your food truck that fits your needs. You don’t need a background in computer engineering, and you don’t need to pay large development fees to make your food truck app come to life.
You’ve got enough on your plate. Save time and money by developing your food truck app with the help of AppMakr.
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