On average, humans lose focus after approximately 8 seconds. Add to this the fact that 23% of users abandon apps after one use, and it’s easy to see why millions of existing apps are desperately vying for sustained user attention.
But all’s not lost; app developers have access to an arsenal of tools to keep returning users engaged. One such strategy? Personalization, which has the power to sustain user interest in your app beyond the first encounter. Follow these tips to integrate a personal touch into your app’s user experience and user engagement strategies, and keep those users coming back for more.
Analyze User Activity
First things first: take stock of some crucial data points. As Polly Alluf, writing for Smashing Magazine says, “Collecting data on users’ past interactions with your app will enable you to segment them by how active they are.” Relevant points of analysis may include: how frequently visitors log in, how much time they spend in your app, and their relative usage of different features or windows.
Once you understand each user’s relationship to your app, you can categorize them into groups that represent similar user habits. Maybe some people only sign in around lunchtime, while others log in very frequently, but never post content or participate on boards. Each user group, from the most active to the least, represents a unique opportunity for increased engagement, and connecting to these users with relevant and timely content encourages a positive user experience.
In addition to these insights gleaned from user data, developers can monitor the user experience through a visual mobile app analytics solution. Using heat maps, user recordings, and visual reporting, app makers can watch users interact with their app first-hand. With such highly specific information about user behavior in hand, offering a personalized experience truly attuned to the ways in which a user interacts with your app has never been easier.
Notice that some of your users haven’t been coming back for a while, or that a lot of downloaders are leaving your app unopened? Don’t be afraid to get a little pushy about encouraging them to come back to your app — literally.
Push notifications — and especially personalized push notifications for segmented groups and individuals — can be an ideal way to remind on-again, off-again users of your app’s many benefits and uses. Simple messages like, “We miss seeing you play like a champ! Have time for a quick match?” for a gaming app, or “It’s been a while — want to check in on your finances?” for a banking app have the potential to re-inspire engagement, especially if the notification is sent at an optimal moment for the mobile user.
In the app world, personalization and customization are viable ways to improve brand solidarity and user engagement. Furnish your users with a unique, un-replicable experience, and you’ve laid the groundwork for an app with real longevity and growth potential.
Need help getting started on your highly personalized app? The DIY app-building platform AppMakr is here to help you #MakeAnApp with staying power!
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