A sleek interface and user-friendly design are important elements of any app — but if you have a well-known brand, leveraging that name recognition could instantly expand your user base.
While apps have become the lifeblood of our daily function, we often spend inordinate amounts of time on the ones that seem the most frivolous — take the wildly popular Kardashian sisters’ apps, for example. This trend shows no signs of slowing: a growing number of companies and celebrities alike are finding success in creatively developing apps that don’t exactly fit the mold of their day-to-day business.
Thinking Outside The Brand
Sometimes the best way to get people talking about your brand is to do something completely off-brand. Take the New York Times’ new food delivery app, for example. The app is being launched as a collaborative effort between Chef’d – an online meal delivery service – and NYT Cooking, an interactive website that gives users access to the world’s best recipes. The partnership gives subscribers access to recipes and cooking lessons from The New York Times with the necessary ingredients delivered by Chef’d.
Generally speaking, people don’t think of food delivery when they think of The New York Times – and that’s the point. By developing an app that is outside the realm of your brand’s ethos, you can draw interest from customers who are curious to see how your business is diversifying its services. Not only does this strategy give loyal customers a new reason to continue engaging with your brand; adopting this strategy also provides businesses the opportunity to access an entirely new audience.
Build Your Personality
This approach isn’t just limited to major brands like the New York Times. Individuals with a large enough celebrity following have found this approach to be equally effective. For example, Dwayne Johnson developed The Rock Clock, an alarm clock app that uses the celebrity’s voice to help users get out of bed in the morning. The free app also provides users with curated content (including photos and videos) specially selected by the film and television personality.
In addition to the Rock, dozens of other celebrities have found that you don’t need to be a Kardashian to successfully launch your own app, as Salon emphasizes — and what’s more, the app doesn’t need to correspond directly with one’s celebrity persona in order to gain traction.
Establishing brand loyalty requires constantly diversifying your approach and finding new ways to connect with customers — and one way of achieving this is by providing them with an ongoing, constantly refreshing cycle of innovative services or content that keep them actively engaged with your business.
Apps give brands a way to creatively target new markets and reinforce brand loyalty. However, developing apps can be very expensive. Rather than spending thousands of dollars creating your app from scratch, consider a platform like AppMakr, which is user-friendly and doesn’t require any prior programming experience. AppMakr gives individuals, major brands, and small businesses alike the ability to easily create engaging apps that help them connect directly with their customers.
So whatever your business goals are, get creative and launch your own app today with AppMakr!
Latest posts by Jamie Ayers (see all)
- When It Comes to Campaigning Apps, A Clear Winner Emerges - October 27, 2016
- Emerging Markets Are Essential to App Developers — Here’s Why - October 13, 2016
- Out-of-the-Box UX Design Can Eradicate Racist User Behavior — Just Ask ‘Nextdoor’ - September 29, 2016