Without proper visibility, even the best apps will go unnoticed in the app store. Here’s how to get your mobile app on everyone’s radar.
Thanks to the proliferation of affordable DIY mobile app building platforms like AppMakr, more and more people are bringing their own app ideas to life. But once the app is completed, people often don't know how to make it visible to their target audience, and as a result, it becomes an afterthought at the bottom of the app pile.
It is not enough to have a perfectly designed app (though that certainly helps). Putting your app on the map requires carefully planned customer engagement and concerted optimization efforts. With the right marketing approach, you can launch your new mobile app to the top of the charts.
Choose Your Words Carefully
Maximizing your app’s visibility starts with its title and description, elements that fall under the umbrella of app store optimization (ASO), according to Aarki. Like search engine optimization (SEO) for the web, ASO improves your ranking in an app store’s search results, maximizing the number of users that see your mobile app.
By choosing a good title and writing a detailed, succinct app description, you naturally improve its ASO. The title needs to be catchy and memorable, but also precise and descriptive in its own right. Incorporating highly relevant keywords will also boost its visibility, and provides direction for the meatier description to follow.
Next to the title, it is the description that should inform your potential users and compel them to learn more about your app. According to Kissmetrics, it’s a good idea to open with a direct line that highlights your app’s primary function, in addition to your previous achievements (if applicable). Proceed with a detailed explanation of all your app’s features in an easy-to-read, bulleted format. Don’t be afraid to brag — include any praise from other blogs or media outlets.
Know Your Audience
Hopefully, through market research and product testing during the early stages of your app’s development, you already know your target audience and how to effectively reach them. If not, find where your target demographic spends most of its time online, and focus your marketing efforts on those channels. This might include news sources and blogs they might read, popular social media platforms, and even podcasts.
Develop a comprehensive list of keywords relevant to your target audience and how they would use your app. This is also one of the most crucial components of ASO, ensuring your app shows up in user searches. Identifying keywords that are less popular decreases the competition for ranking in search results — also, try to include keywords in any/all languages of countries where your app might be used.
Know Your Angle
As you reach out and introduce your app to various outlets, having a solid sense of the unique qualities that make it worth a customer’s while is essential. Develop and practice a quick elevator pitch you can present to anyone, anywhere — whether it’s an email to a journalist or a potential customer at the grocery store, you should always be ready to sell your platform. This will also help you hone your app store description and the messaging and content on your app’s website.
Make sure the page is straightforward and includes screenshots, how-to’s, and any other relevant information. If you have the bandwidth, try to keep a steady stream of content flowing via your blog and social media accounts — this will help you stay on the radar of your target audience and increase engagement.
No matter the purpose or size of your platform, follow these simple steps to help your app break through the digital noise and make its mark.
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