If you’re running a blog without a mobile app, you’re missing out on a huge opportunity to build your brand as a writer and keep readers checking in.
Chances are that if you’re regularly maintaining a blog, you’re hoping to attract a large readership. But if you don’t have a mobile strategy for your blog, you’re bypassing an essential tool that can expand your audience, foster engagement, and spread your message.
Consider that the 2.6 billion smartphone users (a number that is expected to reach 6.1 billion by 2020, according to Digital Trends) around the world today spend 89% of their time consuming media on apps, as opposed to the mobile web, as Smart Insights explains, according to ClickZ. On average, those users check their smartphones almost 100 times a day. That’s a massive population that you’re completely ignoring if you haven’t created an app to keep mobile users engaged -- luckily, this audience is an easy one to tap into, provided you’ve got the right strategy and the right features.
Immerse Your Audience
Since nearly 50,000 new blogs are made every day, as Web Pro News describes, it’s essential to find ways to elevate yours above the madding crowd. Developing a native app for your blog pushes your website to the next level and boosts engagement by repositioning your brand somewhere digitally connected readers are already paying attention. The improved accessibility that comes with an app helps naturally bolster your blog’s image (literally — the icon now has a place on their home screen) and draws readers back to your site.
This immerses your audience, allowing readers to peruse your blog when and where they want to, engaging them in a way traditional websites cannot. Use push notifications (basically texts to all those who downloaded your app) to update your users with relevant information in real time, says ProBlogger, and to engage them even if they’re not checked in. This is one of many ways to involve your readers using an app.
Beyond the Blog
Because your app gives you a unique opportunity to develop a dynamic experience for mobile users, be sure to tailor your app’s content to the subject of your blog. This allows you to connect more closely across channels.
Video accounts for 45% of app traffic and is expected to increase to 60% in four years, according to TechCrunch, so ride the trend and make videos a prominent feature of your app. Use podcasts and images to diversify the experience, and take advantage of RSS feeds to provide unintrusive updates your readers. It’s also a good idea to let users participate actively on the app through votes and comments.
Having an app provides an entirely new avenue through which potential readers can discover your blog. Optimize the visibility of your app so that more shoppers see it when browsing through app stores, thereby increasing the likelihood it gets downloaded. Create content unique for app users to give the sense of exclusivity, which will drive engagement.
Do it Yourself
The advantages of making a mobile app for your blog are seemingly endless, but expensive development and complex coding languages can feel prohibitive. Simple DIY platforms, such as AppMakr, take the hassle and expense out of creating your own app without sacrificing features or user-friendliness. No prior coding or design experience is needed. Drive readership and immerse your users today with a tailored mobile app.
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