Creating an custom app for your band can amplify your visibility, helping you build a wider audience and create more meaningful connections with your fans.
No one ever said making it in the music world would be easy. Even with the right combination of instruments, catchy songs, and eccentric haircuts, most of us have a better shot at winning the lottery than we do at finding our way out of the garage and into the top 40.
Because the industry is so competitive, musicians have always latched onto technological innovations in order to set themselves apart from the crowd. From flexi-disc vinyl records and fan clubs back in the 60s and 70s, to Facebook, SoundCloud, and Bandcamp today, bands are always on the hunt for innovative new ways of bringing their music to the masses. But now, thanks to the ubiquity of mobile devices, homegrown artists are soaring to greater heights of fortune and fame than ever before.
Whether your band features turntables, guitars, or both, it’s safe to assume that your target audience uses apps. Americans spend nearly 4.7 hours each day on their smartphones, according to Digital Trends, and about 85% of that time is spent using mobile apps, according to TechCrunch.
Moreover, people have specifically come to rely on apps for music-related activities, as DMR reports — Pandora alone has more than 78 million active monthly users, and Spotify has more than 75 million (20 million of which are paid subscribers!) As physical media like vinyl records and CDs become less and less relevant, people are becoming more interested in finding the most convenient and streamlined music experiences available.
Many bands and solo artists are taking notice of these trends and are utilizing bespoke apps to provide a highly intuitive and accessible channel through which their fans can stay connected, according to BiznessApps. With one-touch access to news, concert info, songs, and videos, it’s not very hard to see why people are shouting for more.
I'm With The Band
One of the more traditional approaches to building band apps is to structure the entire platform around a central homepage for easy navigation. In 2012, critically acclaimed UK group The XX released their eponymous app on iTunes in support of their new album, Coexist. The app offered song lyrics, videos, messages directly from the band, and other exclusive content.
Another notable band that has embraced the app platform is the UK rock group Blur. The Blur App was released as a definitive resource for all things pertaining to the band. An interactive timeline, exclusive interviews, and a full band discography are just a few of the many features in this comprehensive app.
The reason apps are such an asset for bands is because of the active engagement they create. While a dedicated webpage or e-newsletter are all well and good, they can’t come close to the level of interactivity and personalization provided by an app that’s with you constantly, sitting on your phone’s home screen whenever you need it.
Since platforms like websites engender passive engagement — meaning that fans must take it upon themselves to seek out information — bands are depending on the interest of others to actively build their brand. To be truly successful, you’ve got to be proactive about getting your message in front of people.
Apps accomplish this through the use of in-app messages and push notifications. Does your band have a new video up on YouTube? Announcing the date of your next show? Using push notifications to update fans not only keeps them up to speed about what you’re up to, but keeps their ears and eyes on your music as well.
Strike a Chord With Your New App
Most bands don’t have major label support and big marketing budgets to promote their music, let alone to build a bespoke mobile app from scratch. That’s where the DIY app-making scene comes into play.
AppMakr4Bands is a great way for industrious musicians to build their own apps — no big label budget or coding experience required! With a personalized mobile app and a killer band name, all you have to do is write the songs — AppMakr will handle the rest.
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