Apple’s dedicated app developer website provides resources to help professionals make their apps stand out and attract new users. However, even just utilizing these resources when building apps requires plenty of time, money, and advanced coding skills.
A few weeks ago, Apple revamped and built out its App Store developer site to include more resources, including videos, articles and long-form guides, to better help its approximately 11 million registered app developers around the world.
According to TechCrunch, the site’s new content is intended to be a more thorough primer for app developers to understand how to engage existing users and attract new ones. Dividing the site into four sections — Developer Insights, Planning, Guidelines, and Submission — the site walks app developers through best practices to ensure that their creation will be accepted into the App Store.
Struggling to Stand Out
The same TechCrunch piece points out that the updates come at a crucial time. App developers are experiencing greater and greater difficulty in trying to stand out, and consumers are experiencing “app fatigue” thanks to the fact that literally millions of them are currently available on the market. To combat these problems, the new content includes a plethora of advice from successful developers on not just programming apps, but marketing them as well.
For example, the site shares the story of the gaming company Seriously, which was able to gain 1.5 million users in the course of a year thanks to a successful combination of social media, branding, and community building campaigns. The story emphasizes the importance of producing and disseminating clever, tailored, branded content across multiple platforms in order to build early awareness and anticipation of your app’s release. And its lesson resonates because a key to success in today’s oversaturated market is getting ahead of the hype machine that so often determines winners and losers.
A Boon to Marketers
Despite the challenges that come with the availability of so many apps, the outlook for developers is still better than ever. We continue to spend significant (and increasing) amounts of time in the apps we do download, and many of our daily routines have been transformed by the ease-of-use and accessibility of our mobile devices.
Given their all-encompassing impact, apps represent a smart channel through which brands big and small can insert themselves into people’s lives in a genuinely helpful, non-invasive way. Beyond just being fun and useful, apps can make for creative and clever marketing initiatives, whether it be for smaller companies, non-governmental organizations, or educational institutions. A branded app can be anything from a savings calculator to an added business service to an addicting game — as long as it functions well and doesn’t pester users with notifications, it’s bound to leave a positive impression.
Apple’s site for developers is trying to highlight this opportunity by aggregating information on how to successfully engage users in various sectors and with diverse interests. While creating a powerful mobile tool may come as second nature to developers, understanding and catering to different audiences is something the average coder might need some assistance with.
Creating an App from Scratch
While the site is undoubtedly proving useful, creating apps tailored to meet your business’ goals and needs still requires advanced coding, programming, and development skills, not to mention significant financial resources. Do-it-yourself platforms like AppMakr offer a simple and affordable alternative to coding, making it easy to customize the content, branding, and design of your product to assure that it stands out to new users.
Don’t let yourself get intimidated by the challenges of building an app from scratch — do your research, consider an affordable, simple programming platform, and bring something exciting to your mobile customers.
Latest posts by Peter Tynan (see all)
- This Company Is Putting $33.5M Towards Diversifying App Distribution - October 18, 2016
- The New, Improved iPhone 7 Has Arrived - October 4, 2016
- Hitting the Road? Chronicle Your Travels With an App - September 20, 2016