So, you’ve created a great new app — now how do you get people to download it?
Let’s be real — people can’t help but judge books by their covers, so it shouldn’t come as much of a surprise that people judge apps by their descriptions. First impressions matter, and crafting a great app description (a helpful tutorial provided here by Localize Direct) is your best chance to attract new customers and convince them to choose you over the competition. Here are five tips that will help your app stand out from the crowd:
1. The Opening
When users enter the app store via their mobile devices, the first three lines of your description will be directly visible, along with your app icon and one or two screenshots of your platform-in-action (explained here by apptamin). Your most important information should be placed here, and it must be pitched concisely and enthusiastically.
Yes, Apple’s App Store and the Google Play Store allow up to 4,000 characters for your app description, but customers will only see about 255 of them at first glance, so be sure to make every word count.
2. Sell! Sell! Sell!
Now that you’ve got your customer’s attention, make sure you’ve got a product that can hold onto it. According to Entrepreneur, every successful app solves a problem for customers. Uber and Seamless are great examples of companies that recognized a specific demand, then developed a highly targeted service to meet it.
Once you’re confident in your product, you need to communicate its importance effectively. One way to do this is through storytelling — engage potential new customers with real world examples of how your app has already benefited your existing users.
3. Spotlight Key Features
Regardless of how many fantastic features your new app may have, you should try to focus your description just on the important ones. Your goal is simply to pique the consumer’s interest, encouraging them to download the app.
They’ll be able to explore the inner workings and subtler features on their own. And besides, too much information is hard to process. Even if your product is complex, keep your description as simple as possible.
Localizing your app description is a relatively cheap and easy way to expand the reach of your product and tap into non-English-speaking markets across the globe. A recent survey by Common Sense Advisory found that 75% of respondents want products in their native language.
Just make sure your description remains clear and on-point — you don’t want to get anything lost in translation.
5) Can I Get an Amen?
Finally, highlighting the positive feedback you’ve received is a great way to demonstrate that your app is all that and a bag of chips to potential new customers. If you haven’t gotten many reviews yet in the app store itself, include a link or two to blog posts that rave about your app.
Your first whack at a description may not be perfect, so be sure to give yourself plenty of time to edit. And even once you’ve published it, you should always be searching for ways to improve your product and your description in order to attract new customers, as well as hold onto the ones you’ve already got.
6) Bonus! You’ve Talked the Talk — Now Walk the Walk
Just remember that your app store pitch is only as strong as the product it describes. AppMakr’s user-friendly, app building platform makes it easy for anyone to build a high-quality mobile app for any Apple or Android user in less than 20 minutes! With AppMakr’s help, you can write your app store description armed with the knowledge that your new app will definitely live up to the hype.
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