In the app market, monetization is what it’s all about. Even if you’ve yet to build your app or if it’s already a blockbuster, you need a viable monetization plan to make it all worthwhile.
To quote The Social Network, “it's time to monetize the site.” Even though we’re talking apps, not websites, the principle of tech success is the same — until you have a money-making strategy, your product is just a novelty or a gift, not an actual business.
Even if your app has millions of users, it won’t mean a thing without an effective money-making strategy. As with most things, the sooner you start to develop and integrate this strategy, the better.
Establish a Plan
Localytics emphasizes the importance of setting up a monetization plan before publishing your app online. Doing this means that you can make all of the right money-making decisions the first time around, rather than sitting down with your app when it’s already live and realizing that you need to go back and start from scratch.
The plan, of course, can and probably will change according to what you learn once your app is out there and getting feedback. Either way, though, you have to start with a strategy.
Monetize with Ads
Chances are that classic banner ads and a free model will work, giving your app some solid returns. For example, Google’s mobile ad network AdMob has earned app developers over a billion dollars since 2012. Meanwhile, according to eMarketer, advertisers will spend $600 billion in 2015 on in-app ads. This the perfect market for your product to join.
Direct advertising also means that you can avoid locking users out of would-be premium features or having to develop a pro version of your app. App users, especially Androiders, love free stuff, and this sort of monetization will help you keep your product free for users.
What’s more, according to Pacific Standard, consistent app-ads also provide stability for your cash flow. The gaming app Flappy Bird was still making money after its creator, Dong Nguyen, took it offline and stopped all updates — that’s because he used in-app ads that continued to be displayed as people continued to play his game. This sort of story speaks to the effectiveness and resilience of in-app advertising.
This sort of monetization avoids the risk of stopping cash flow once everyone has bought your app and its extensions. Because your chosen ad network will continue to run advertisements, you’ll be able to maintain a steady flow of income — as long as people keep using your app, you’ll definitely keep making money.
How Do You Monetize?
Want to create an app with ads, or incorporate ads into one of your already-existing AppMakr creations? AppMakr now allows you to integrate banner ads into your product with just one click, using support from AdMob.
As time goes on, more services will undoubtedly become available, like inmobi and Millenial Media — you can add these services manually, too, with your java ad call. All you need to get started is an account with your preferred network.
What’s AppMakr’s cut? 0%. That’s right — with just a $2 per month subscription, you’ll receive all of the ad revenue from your app. All you need is your AdMob ID or your java ad call for other networks. With this simple step, monetizing your app with AppMakr is even easier than developing it.
Financial success can be in your app’s future, and with this new service from AppMakr, there are no excuses left. Take action today and start making money with one of the quickest and easiest monetization options in the industry.
Oliver Meredith Cox
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