Even after you’ve envisioned what your app will do and who it will help, another huge question is how you’re going to bring it to life — here’s why subscribing to a DIY app-building platform might be your best bet.
Apps can take one of two development roads: the first is paying a lump sum to a developer or a development company to make your dream a reality. That sounds temptingly simple, but leaving your baby in the hands of others can result in important elements being lost in translation.
So what’s the alternative for headstrong visionaries and plucky do-it-yourselfers? Using a subscription-based app builder — and there’s plenty of reasons why.
The Price Is Right
Whether you’re envisioning an app-driven startup venture or simply enjoy development as a hobby, price tends to be a big concern. The rates charged by app developers have an incredibly wide range: Formotus reports that agencies charge anywhere from $100,000 to upwards of $500,000. To be fair, those are the prices for professional agencies, but as Upwork reports, developers’ rates can flux between $40 to $150/hr, depending on expertise, location, and the complexity of your app.
And when you consider that developing a simple app for iOS can take up to 140 hours (Android’s apps can require 170!), even the low end of the spectrum quickly adds up. You’re looking at $5,600 for Apple and $6,800 for Android — and that’s just the upfront costs.
Subscription-based platforms like AppMakr, on the other hand, offer plans as low as $1 per month. Considering that huge cost advantage, any professional developer you hire should be able to turn out a final product of much higher quality, and more quickly, to make up for the difference, which brings us to our next point.
Don’t Fall Into a Money Pit
Just because your bright, shiny, new app looks great on the first day doesn’t mean it’ll stay that way forever. We’ve all experienced that moment where we open an app only to find that it’s no longer compatible because of a software update. According to FierceDeveloper, you should expect to pay an additional 15-20% of your up-front development costs each year for maintenance, which will cover updates, troubleshooting, and more.
While a smoothly running, but expensive app is obviously better than a poorly functioning, cheap one, why would you want to sign on for a $1,000+ yearly fee just to keep your app up and running? With subscription-based platforms, the support is built in, and you’re always a call or click away from a team of developers who are ready to help.
Features, Glorious Features!
We’ve already touched on the price discrepancy between simple and complex apps, and with a developer, extra features come a la carte. Want a live chat room? What about click-to-call functionality? These features are essential for creating a great user experience, but can often cost extra when you’re building an app from the ground up.
Keep Things Under Control
AppMakr also includes a different kind a feature, one that’ll come in handy if (and when!) you develop multiple apps — an easy-to-use dashboard will let you monitor all of your apps in one place. The dashboard functionality will allow you to easily and quickly make changes whenever you please or whenever your users are crying out for it. It will also let you monitor the number of users you have and where in the app they’re spending the majority of their time. You can use this information to optimize the user experience, maximize structural efficiency, and more.
A third-party developer likely won’t offer this kind of support system, especially if your other apps were created by different entities. Without the dashboard, you’re placing your app’s success in the hands of someone who’s more concerned with their other clients and other projects than your suite of apps.
Appeal to the Widest Possible Audience
Since the advent of competing smartphone brands, a user’s smartphone choice has become a telling indicator about their personality: how smart she is, how vain she is, and whether she prefers wine over beer. Still, when designing your app, you likely want to appeal to both Apple and Android users, not just one or the other.
As mentioned earlier, enlisting the help of a developer means you’ll have to specify whether you’re designing for Apple, Android, or both (potentially doubling your upfront and long-term costs). With AppMakr, you can reach across the divide with a single touch, and voila! Your app is ready to hit both markets. While obviously letting you reach a broader audience, the seamless cross-over ensures a uniform user experience across all phones and operating systems.
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